These are the core phases of a change management initiative (I know not what you are used to seeing).
Idea
Engagement
Big Picture/Vision
Engagement
PMO approach
Disbanding
Idea-
Every change starts with an idea. The idea can develop into change. For that to happen a connection to both stakeholders and the business strategy of the organization will have to be made. The idea needs to become a clear picture of a spot to head to.
Engagement-
Successful change management communication informs stakeholders of the time and place for their work.
Time-
is the relationship of stakeholder work and participation to the total amount of time for the initiative, the time frame of the phase(s) they are included in and the period they will need to accomplish their tasks.
Place-
is the relationship of that work to participation and tasks that occur before and after their own (and possibly a connection of importance to the bigger picture).
Well of course this is simple time and project management right? If we communicate what is happening then we are doing a good job.
This is a preview of
Where are we and how do I fit in? Change Management Communication for the Stakeholder
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I am a stakeholder in the middle of an initiative invited/told/asked/coerced into participating. Do I understand how my effort will fit into corporate strategy? Do I know what led up to the spot where I am asked to contribute? Do I know what comes next and the value of my effort?
Change Communication to be considered successful must always be able to answer these questions.
Time-
For change this means length, moment and its relation to the initiative as a whole. A stakeholder should know the relationship between their work and time both as tasks with length and deadlines (the forte of project management) and as an element of the whole (in terms of both work and purpose). Because it is this spatial connection that can trigger and reinforce motivation.
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Communicating Change- Time, Place and Context
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