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There is something very enjoyable about opportunities to “toot our own horns”. It feels good to hear yourself acknowledge your own success. If the toot elicits a welcome response all the better. Of course I am assuming here an accomplishment vetted in our own heads (not braggadocio).
And so you say, “what does this have to do with change management?”. I’m glad you asked. One up on hearing my own horn tooting is to encourage others to do the same. How often are we given genuine permission to lay out our tackled obstacles?
If you are guiding change as a leader or practitioner this is a tool in your belt- the ability to reveal pride in work. Use it. Use it to reaffirm success. Use it to increase future participation. Use it as an easy way to reward. Use it for dialogue. Cheat a little if you want and use it to possibly get a return platform to spread your feathers.
We need to language a term for this.
Objectives empathy… ? Invitational reward? An acronym? TYH?
I am taking the opportunity while I have your attention to toot my own horn. Here is my own favorite blog post from horizontal change- http://horizontalchange.com/2010/07/c-level-change-management-primer/ (no tiny URL’s for this one!).
It is my favorite because it actually helps me each time I look at it (I, of course, hope that is also true for my readers). It lays out the major areas and the major players in big change. I had fun with words and content alignment. It is one of those posts that begs more. Like a John Irving book kept on the nightstand for a year, closed (I have done that twice now) and ready, it waits to be read.
There my horn has stopped, thanks for the chance.
Technorati Tags: change management consultant, Communications, engagement, stakeholders

Your stakeholders are most likely frozen with eyes wide open thanks to the last couple of turbulent and less than promising years.
Think of the deer transfixed by the headlights. They are not exactly scared; they do not seem to be curious; they are spell bound. Honk the horn and they do not move. Blink the lights, the same. Turn off the lights and they stand there wondering what to do, with their attention fixated as though by a spell (one of the definitions of transfixed- here are some others http://tinyurl.com/2cn5cmq).
As a C level leader what to do?
- Acknowledge
- Sum up your organizations recent past
- Leverage the good
- Own up to the bad
- Describe the future
- Create and manage a transition period
Acknowledge
Whether or not any given individual found themselves in the glaring lights does not matter. We have all seen, heard or been touched by the nasty spell of economic downturn. That must be acknowledged. Since you, as a leader, are part of the herd too, some of your own personal examples might help. Acknowledgement does not mean a continuation of negative and pessimistic perspectives. You must ease yourself out of the headlights and look ahead.
The Past
As in the last, let’s say, two years.
Odds are you tightened the purse strings, your are lean, maybe you even had some time for retrospection and introspection on an organizational level. If you were smart you took advantage of the slowdown. Put that all together in a message and sum it up in a tidy package as if you and the organization have already moved past that spot into a positive and more profitable future.
The Good
Is most likely represented in cold numbers to show smart consolidation. Tread lightly here since most stakeholders will not see the good in anything from the recent past (unless they owned it, then they will appreciate the connection). The best way to transition from difficult situations is to look at how the time was managed. If individually or collectively as an organization you did what you could then there will be good. If you are the deer or you have let the herd stand in the road for a long time…
Own up
There are plenty of times when we do what we can and what we think is right, practical and responsible only to find in hindsight we were on the wrong track. Use that hindsight to your advantage to illustrate not what could have been but why your process got you to where you are. Doing this well will give you a foundation for process and structure improvements to tag onto initiatives tomorrow.
New End States
Your first instinct in transitioning out of yesterday and into tomorrow is probably to illustrate a clear vision. Be careful here. You are likely to articulate a vision you wish for. In between is the one you want. Better to dig into the one you need. By you I mean literally you, but also the organization and its individuals. Think and communicate in terms of practical end states. Heavily load your change management front end to come up with clear, shorter length attainable end states that have easy participation points.
Transition
The headlights were particularly glaring for the deer in your herd this time around. The car has stopped; the herd is safe. Guide them off the road slowly and smoothly. Because of the participation and engagement needed with front end change management transition is built in. The addition of inordinately positive external resources (if they also have a full quiver of empathy) can help you to time the transition period. Do not with run blindly across the road at this point. The last thing you need is for fear to turn to panic.
Every difficult situation is a leverage point for the future. The deer in the headlights is not scared, just mildly stunned. Take advantage of the fact that in the headlights, for a brief moment all is calm, centered and in the moment. The perfect foundation for positive change.
Technorati Tags: C level, CEO, change management consultant, Change Strategy, executive communications, Garrett Gitchell, strategy, vision, vision to work

Shhh. Don’t let your competition in on this- Organizational Development (OD) can be done at the same time as Change Management. Top Secret tip number two- it can be one in the same person (or small team). If you are a smart executive you will work with consultants who see this as part of their role (if you know my writings this is where the hint comes in- we are not talking Big 3 here [it is still 3 isn’t it?]).
Executive Development
No matter the intensity of the change role for an external consultant there are always stray hours in between that can be used to coach and guide executive development. On one of my recent engagements I let Director and Senior Director leaders know I was available for my hour and a quarter drive in the morning and evening to the client site. On a long engagement (in this case 9 months) there is a lot of that time. Enough so that I was able to develop simple coaching plans around the leaders role in change and guide them through skill and competency development. I personally consider this a stealth value add for my own clients.
Training
Design is a very important part of communicating change. With a little extra effort (and the ability, competencies and knowledge to teach) the CM can build skills for Manager level team leads around the design, organization and dissemination of information. The same goes for project management. There are countless one on one sessions in every large change between the external CM and internal stakeholders and line level leaders. Well thought out (by you the client and the external) these interchanges can have components of skill development- the skills which you, of course, uncovered in your initial data gathering and development of the end state description.
Process
A good trusted advisor high level CM can be your executive eyes and ears (as well as right hand) to the organization. Unless the current initiative is specifically addressing process you may not want to, under cover, change it. You can however cull helpful tidbits from the change exchange that happens quickly and through less layers with your external agent. Given the chance to be an “undisclosed source” most stakeholders will readily give ideas, perspective and input that no amount of organizational suggestion boxes will ever uncover.
Structure
Repeat above surveillance for structure. Process is how tasks play out and how people interact. Structure is the support, tools and reporting. The two together always have a treasure trove of secrets that can be gleaned.
Your own development and introspection
This one is the trickiest and usually requires a 007 level external. They are your trusted advisor. Trust can come from transparency and honesty. What better way to develop that than to trade suggestions back and forth for improvement and enhancement. You have a chance to be each others consultant. Unlike the real spy game you should both stay on the same side (no double agents in this relationship).
As an executive do not miss the chance to build organizational development into your change process and interactions. The current environment looks to be external resource heavy for quite some time. Make sure the transition to a better balance of internal and external is part of your change strategy.
Technorati Tags: Big Picture, business objectives, Buyer, CEO, change awareness, change management consultant, Executive, Garrett Gitchell, Value, vision to work
When consultants are “on the beach” (the inside term for not on client engagements) they react completely different from employees who feel close to losing their job. They dig in, retrench and create. Most consultants are itching to have a chance to build collateral, increase their thought leadership and learn. The economic crises has proved fertile ground for just that.
That collateral for you as an executive is the foundation for effective, efficient delivery of business objectives.
Consultants are by nature restless, enjoy a challenge and thrive in the most difficult of situations. Their sweet spot is to have the tools and collateral, the time to think and just the right environment of confusion (and possibly fear). They like to accomplish things that others are too slow, too scared or not qualified to tackle. When they see a clear path with all those parameters they get things done fast.
Every one of those parameters is now lined up. Consultants have had plenty of time to create, think and learn. Now they are hungry for the chance to apply. For you that means a quick start from the backward slide of the last year or so.
Before you begin dreaming of business objectives and end states finding clear, quick paths to success look closer at what the use of those resources means to your organization and your culture. Your employees are likely fearful. They now worry about their jobs and their roles (and don’t expect that to go away for a long time). An energetic consultant with little baggage and a clear focus on goals is a serious threat. The more the numbers tilt in the direction of external resources (some firms were close to 50% even before the economy tanked) the more threat there is to the culture of the organization itself. And while unfounded (IMHO) those employees may think that the externals could actually replace them.
Your warning is
that too much reliance on external resources can weaken the fabric of your organizational culture. To rely on those resources when your culture has already weathered a storm (without the camaraderie of conquering adversity) can potentially effect those initiatives that happen after the first wave of success.
Why not strive for speed and success while at the same time transitioning your employees from fear to action. Pick a consultant (or small firm- you will not get this from the big firms) who understands what needs to be mended, wants to transfer that built up collateral and knowledge and is looking for challenge rather than maximum possible revenue (hint that would be the big firm- in fact just about any with employees). You will pull your employees into the new reality, accomplish and prepare all at the same time.
Technorati Tags: business objectives, C level, CEO, change awareness, change management consultant, change management strategy, engagement, External Consultant, strategy, Value

Companies have hoarded cash. They are lean and trim. The foot is on the throttle; the hand at the gearshift. Fear is about to switch to anticipation. Once the accelerator is pushed and the up shifting begins there will be BIG change.
Are you an executive in the drivers seat?
That little space there between the twitching fingers and the gearshift is the most appropriate place to insert high level change management. That space, from the stirrings I have seen in the last couple of months, is now.
What do you need to consider and act on to jump start the change process?
Readiness
Not my favorite term as you know if you have read previous posts. This time it fits. Because this time you will want to gauge the overall feeling of your culture. Are they ready for tires burning? Or have they been so ground down and made to be scared from the last year or so that you have some executive communicating to do? You want to look at readiness in general not for any specific initiative. And by readiness I mean the capacity to strap in for the ride. If it is not there then some core parts of the change process need to be done well and communicated to the individual level.
Strategy
If it was strong and well communicated throughout the economic turmoil then Kudos. Odds are it was a an exercise in trimming, reducing, stopping and stalling. Not a good foundation for the change process. And not a foundation for trust with new strategy to move forward. Make sure the redo makes sense, communicate and re-communicate with individual stakeholders in mind. This is the spot to build trust, calm the culture and transition from fear to anticipation.
End States
Leverage your strategy into clear, attainable, but innovative end states. Don’t apologize for the trimming, but don’t ignore it either. If the reason you have the cash stockpiles to change is your cost cutting strategy then let the change come from that. And make sure your organization knows you are moving forward because of the previous strategy.
Development
Who did you lose? Who did you keep? How much time and money do you need to now invest to build back competency and capability? You can use the change from first gear on to help with the development (a core ingredient to our approach at Vision to Work- change and develop at the same time).
Resources
Consulting will grow next year. Transitioning from fear to anticipation and action will require intense energy and motivation to get work done. That will come much faster from hungry consultants. Just make sure as the leader with the wallet you pick firms that enjoy and feel ethically that they should be teaching and developing your people for the eventual exit of the consultant (hint small firms to independent- NOT big firms).
Those consulting firms, or individuals who build a team, should be assessing your competency and leadership gaps, temporarily filling them in and guiding you to replacement (or using their peer network to actually find them for you).
You can’t gun the engine just yet. You must turn fear into action. In this environment you have change within change- call it recovery to change.
Technorati Tags: business objectives, C level, CEO, change awareness, change management consultant, stakeholders, strategy, vision to work

The most important competency for a change practitioner is sense of time.
“…understanding current change capability and capacity requires the horizon of a CM to extend back into the past.
And ensuring sustainability requires a perspective further into the future.” Gail Severini from blog post.
Thanks Gail. This is pulled out of a longer post focused on the difference between CM and PM practitioners, but may be the key to a lot of what change management is about.
The Present
In a way does not exist. It is gone at the speed of thought. A Change practitioner must understand the concept of present. For it is in those spots, those frozen moments where change happens and where it gets recorded. The present is a moving line that represents completion and transition. The present IS status quo. Present is a reality that exists in each stakeholders head. It is something to be acknowledged. It is a grounding spot to illustrate before, transition and after.
The Past
Very much exists- even though it shouldn’t. Because after all it is gone. Where is does exist is within each stakeholders realm of comfort. The past is predictable, immovable- like a concrete foundation. The past is visible to everyone, even futurists. Its negative is the difficulty of erasal. Its positive is as measurement. Numbers and facts come from the past. Predictions and plans arise from those numbers.
The Future
May or may not happen. It will arrive in some way, but like the present is quickly gone. What is interesting about the future is that it is the past transitioned through the present to again be the past. The typical mistake here for CM is to see the future as a transition from the present (think current and future state). Remember the past does not go away. So the future in terms of change should be the end state arrived at through the lens of the past, the capacity of the present and an eye to the next future.
Where does this “most important competency” come in then?
A CM practitioner must be able to recognize and articulate the past (in all its glory and stranglehold), put it in perspective and then feed that assimilation into a dialogue and description of the end state. They must not let the past or the present hold the future hostage.
They leverage that with their innate sense of what happens when you tweak these three views of time in any given direction. Clients should expect change agents to quickly recognize what will happen when different levers are pulled, or pushed. Change agents will know the relative resistance power of timing, demands, resources, communication, collaboration etc.
CM’s, if they are good, know there will be stakeholders living in the past (sounds bad, but not necessarily), intent on checking things off in the present (even if the list is twice as long as it needs to be) or travelling at the speed of dreams (thanks Jimmy Buffet for that one). They all stand on the timeline of change.
You might say the Change Management Practitioner is the driver of the DeLorean, with the capability to travel back and forth in time and across the future, separate from the stakeholders and the initiative.
…and wouldn’t you know I saw a DeLorean for sale the other day…
Technorati Tags: Big Picture, change awareness, change management consultant, End State, future state, Garrett Gitchell, vision, vision to work
I have seen and heard lately the term “over qualified”. In my own context I take it as a compliment, albeit a strange one. In forums it sounds as if this is a nasty symptom of the last tough 2 years.
Over an over I have turned this term to make sense of it. On a run this morning I got the “aha”. It has nothing to do with qualifications really, it has to do with potential for influence. Someone brought in for one of the new pseudo-consulting roles (an actual role is created that looks much like an employee position with the same type of requirements and the client also expects genuine consulting at the same time- like two people wearing the same hat) can quickly become a threat to the very person who brought them in.
I get it, especially in this cutthroat environment where it appears careers will remain at a stand still for years. Everyone is fighting for the next or at least a different spot.
Here is why it makes no sense-
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Good consultants are always working themselves out of the role
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They do not want your job (if they are overqualified presumably they could be in your spot if they chose to)
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They are there to help you- the leverage they might have is to your advantage (assuming you shoot for end states in the case of CM consultants)
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You and those on your team are probably deliverable based whereas a qualified consultant is solution based- err on the side of consulting with externals and let them use deliverables for leverage
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Clients are price sensitive, consultants (good ones) refuse to compete on price- when a consultant is willing to meet in the middle you get value and price (now thanks to s sluggish business environment)
Senior executives tend to understand all these internal to external role to consultant connections. And therein is, perhaps, a lesson. Did they figure this out and use it to climb to their positions? While the fearful resisted?
Technorati Tags: change management consultant, External Consultant, Fees, Value
Change is always about action. Or for the historical, resistance approaches, inaction.
For action to happen there must be some stimulus that gets it started and keeps it going. The trigger/switch at the individual level is motivation. That foundation out of the way, who is in charge of the triggers?
The Individual
You would think it would start here. The individual most likely assumes it will start somewhere else. When an individual has chosen to do something on their own, say find a job, they are certainly responsible for motivation. They will feed that with the carrots and sticks of different opportunities. But when an individual is expected to do something they relinquish control of motivation.
The Boss
Which brings us to the first level leaders. They are the closest to core motivational action. They have the chance to effect action. Unfortunately they are the bosses- as my kids say, “stop bossing me around”. Doubly unfortunate is the fact that they are also individuals. They are saddled with the need to both act and be responsible for action. With so much action on the radar it is easy to forget that action requires motivation.
The Mid Level Manager
It is here that the carrots and sticks are stacked, measured, bargained for and grouped. Since carrots and sticks are a fairly weak motivator, force and coercion are often chosen as alternatives. So now we have an individual who is also a boss delivering blows and wishing they could somehow satisfy everyone- which would probably increase motivation and therefore the right actions.
The Acronym Leaders
At this level you get your title shortened, from seven and eight letters (and more) to 2- VP. Not only must motivation at an individual level (which of course includes the VP) be considered, but there is now an invisible core energy centered around function (read skill, focus and a certain kind of specific motivation) that has a powerful action/inaction lever. Competing motivators and competing actions (or not) appear. The more this person takes charge of functional motivators the more they tend to run head-on into disparate organizational motivators- especially if they are wrapped up in a change package.
Enter the Figureheads
SVP’s.
Their idea of individual now means something completely different. Their understanding of motivators has been tarnished by the rise through the other levels. My favorite motivator- make this make sense- has lost its importance next to, “here is the list make it happen”. The SVP’s have a confusing list of competing interests, all of our categories, plus functions in general, sometimes the combination of functions (who do not always get along- think sales and marketing), the board (since many of them sit there), which means shareholders (a category of individuals that has a serious, often detrimental effect on motivation and action)…
Which leads to the Founder/CEO/Evangelist
It is just as easy to say they are in charge of motivation as it is to say the same of the individuals. For both you might just be right. While this individual (mixing categories again) has the weight of the world on their shoulders they also have all the potential for motivation that can create both action and the motivation to act. They can guide systems, processes, structure and rewards. They can acknowledge (hint- biggest motivator for action), stir collaboration, mediate disputes and discrepancies and bring in the tools and resources to motivate worthwhile action (another hint- see make sense above).
We might have to call it a tie.
In the hierarchical structure, horizontal/matrixed or not, the top person is ultimately, on paper, in charge of motivation. In a democratic, each-person-is-a-shining-light culture, the individual is in charge of every action (not necessarily responsible, just in charge). So it is a tie. Since each person is an individual tie broken.
Which creates a nasty circular looped argument for change management to focus on the individual in terms of action. Search “change management” and you will find approaches that slot right in.
Motivation requires an input, which creates energy to stimulate action. Skip the input (makes sense is one) and go straight to the energy (urgency?) and you get…an equal and opposite reaction.
Approaches to action/change that look at the organizations world from an individual stakeholder perspective back at all the sticks, all the carrots, all of our categories and all of the other angles that influence motivated action (the best kind for change, read “Champions”) …work.
Those approaches create Vision to Work… for a change.
(couldn’t resist a plug )
Technorati Tags: Big Picture, business objectives, C level, CCM, CEO, change awareness, change failure, change management, change management consultant, End State, Garrett Gitchell, horizontal change management, Insights, resistance to change, vision to work
Just the fact the there is a role for CM on any given initiative, program or project is a plus. It sends a signal to participants that the transition from one thing to another is complicated and difficult enough to warrant sheparding by a person rather than just through communication or project management.
As a Conduit
A CM resource external, internal or a designated leader will consider it their responsibility to make connections that are obvious, but for some reason are not happening. Leader to stakeholder and vice-versa, function to function, peer to peer across functions, internal to external resources to name a few.
As a Leadership Guide
This an extension of the conduit plus. It is difficult in organizations to get valuable feedback as a leader and to give the same as an employee/stakeholder. The CM often falls into the role of coach/mentor/advisor between the leading and the hands on work.
As a Communication Lever
In the same third party sense the communication for a change process can weave in operational interaction in a safer and more approachable manner than mandates and barked orders.
As an Organizational Assessment avenue
The process of gathering information for the end state descriptions reveals a wealth of data about the organization. Companies rarely have an avenue for objectively evaluating their people, structure and process. CM (with a good practitioner) shines a light in all three areas.
As an Operational Builder
If Change Management is an entity within the organization all of the above combined with the regular change management activities and expectations can address efficiency, collaboration, cross functional accountability and overall connection between strategy and implementation.
Technorati Tags: Big Picture, business objectives, Buyer, CCM, change awareness, change management consultant, change management strategy, Change Strategy, Garrett Gitchell, horizontal change management, Value, vision to work

Good start. The primary competency of a change management consultant, I am beginning to think, is anticipation. Or ,so you do not confuse this with some fight or flight tendency (also well honed in CM practitioners) intuition might be a better word. We can tell you what will happen as each little action reverberates across the change web. We have probably seen something like this before, people are people and because of that, mistakes are consistently repeated from organization to organization and person to person.
Odds are you are not thinking of:
- How your assumptions effect your approach
- The true effect the change will have on operational efficiency
- The true effect operations will have on the path to the end state
- Importance of placement of change process- usually too low in organization
- Importance of timing of CM- usually too late
- The effect of leadership (different than the “importance of”)
- The power of one (how well is your approach going to acknowledge at the individual level)
- Context and big picture- will a stakeholder know where they fit and where you are in the process?
- Your performance system and its stranglehold on change
- Your leaders and their stranglehold on change (see previous bullet- not necessarily their fault)
- How you are dealing with assessment and measurement
- The difference between training and awareness
- Leveraging transformational initiatives for succession and professional development
- Accountability, responsibility and “ownership”
It is a much longer list, but you get the idea. Or do you?
If you really want to “transform” your organization looking at a much bigger picture is essential.
If your approach is the typical one of firing CM into the fray and hoping for little fall out this is an unnecessary list… until the next time you try to make a big change.
Technorati Tags: Big Picture, C level, CCM, CEO, change awareness, change failure, change management consultant, End State, engagement, External Consultant, Garrett Gitchell, horizontal change management, resistance to change, stakeholders, vision to work
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